A franchisee agreement has been signed between Tata Teleservices and Kishore Biyani owned Future Group to launch Talk 24 (or T-24), under the tagline ‘Shop More, Talk More’. A similar franchise agreement has already been signed between Tata Indicom and Virgin mobiles. Though the details regarding the agreement are unavailable, it seems to be based on the concept of exchanging shopping benefits and talk time. According to Tata Teleservices spokesperson, the two firms will jointly work on integrating the billing systems but nothing has begun as the company has only signed the agreement.
The companies will begin to roll out the GSM SIM cards of T-24 shortly. Tata Indicom GSM connections will be sold by the Future group at all its retail outlets – Pantaloons, Big Bazaar, eZone, FutureBazaar.com, Central malls, Food Bazaar, Fashion Station, Depot (books and music) and Shoe Factory.
The companies will begin to roll out the GSM SIM cards of T-24 shortly. Tata Indicom GSM connections will be sold by the Future group at all its retail outlets – Pantaloons, Big Bazaar, eZone, FutureBazaar.com, Central malls, Food Bazaar, Fashion Station, Depot (books and music) and Shoe Factory.
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