Thursday, February 18, 2010


Franchising and the Wellness Industry Opportunity

India is likely to have more than 2,000 spas by the end of 2010, up from just 200. The wellness industry is alive and kicking in India and nothing demonstrates this better than the hyper-activity in the spa business.

Consider this: Hyderabad-based O2 Spas, which has set up shop at the Delhi and Mumbai airports, is now delivering spa therapies to offices. Weight loss and beauty specialists Vandana Luthra Curls and Curves (VLCC) is developing a residential medical spa in Gurgaon at an investment of Rs 100 crore. Delhi-based Spas India Private Limited, a subsidiary of Canadian Spas Worldwide, wants to expand from its single spa in Delhi to 10 more cities, Bangalore and Mumbai among them. First off the expansion block is Guwahati, on which Spas India is spending nearly Rs 10 crore.

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Meanwhile, VallĂ©e de Vin Private Limited, is planning a unique “wine spa” by next year. And, Bharat Hotels’ Lalit Resort and Spas in Kerala, will invest Rs 70 crore in a 40-cottage spa. Recently opened in Pune, Mumbai’s Rudra Spa, whose cash registers ring up Rs 15 lakh to Rs 20 lakh every month, has plans to expand to Mumbai’s suburbs through a franchise model.

What’s prompting all this healthy activity is sheer demand. Although there are no industry figures, it is clear that expanding incomes are encouraging affluent Indians to explore more expensive health solutions. A study by the Federation of Indian Chambers of Commerce and Industry (Ficci) suggests that the wellness industry is growing at close to 20 per cent annually and currently stands at Rs 1,500 crore. According to O2’s founder and CEO, Ritesh Mastipur, India has 200 registered good-quality spas. “By the end of this year there will be 2,200 spas in India,” predicts Rajesh Sharma, president, Spas India.

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