Gloria Jean’s eyes expansion, to open 100 coffee shops by 2013
Bangalore: Jan 29, 2010: Australian coffee company Gloria Jean's Coffees International is on an expansion spree in India. The company, which entered India in 2008 in association with Citymax Hospitality India, an arm of Dubai-based retail major Landmark Group, is targeting 100 outlets across the country by 2013. At present, Gloria Jean's Coffees has only nine outlets in the country.
"We took time to understand the market and figure out which format works best for us. Having reworked and refined our business model, we are now ready to expand our presence across the country," said R Sundararajan, president, Citymax Hospitality.
Gloria Jean's will be opening one outlet each in Pune and the NCR region in the next two-three months and is aiming to open a total of 16 outlets by December 2010. "Going forward we are targeting a total of 100 outlets by 2013," Sundararajan added.
In order to grab a bigger pie of the Rs 1,200-crore coffee café market in India, the coffee chain will invest Rs 50 crore on its store expansion plan. The company feels that concentrated efforts have to be made to gain a strong foothold in India's coffee café market, half of which is unorganised and the remaining mainly dominated by the likes of Barista and Cafe Coffee Day chains.
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