Tuesday, February 02, 2010


Subway ranked No 1 Global Franchise Opportunity

Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year.

"We're very proud of Subway and the way it has grown," Milford Mayor James Richetelli said of the company that started as a small sandwich shop in Bridgeport. "That growth has been in good part due to the many Milford residents that work there." Subway originally was founded in 1965 by Fred DeLuca and Peter Buck as Pete's Super Submarines at 3851 Main St., across from Jewett Avenue in Bridgeport. Since opening its first franchise unit in 1974 in Wallingford, Subway has grown to more than 32,000 independently-owned stores with about 150,000 workers in 90 countries, including Iraq, Afghanistan and Zambia. There are nearly 23,000 stores in the United States, according to Subway's Web site. As of December 2007, Subway sales totaled $13.2 billion worldwide, including $8.2 billion in the United States.

Subway, which is Connecticut Retail Merchant Association's 2009 Retailer of the Year, will surpass McDonald's as the fast-food chain with the most outlets worldwide, according to Entrepreneur magazine. "We think this is a reflection of the strong system we have in place and the thousands of hard-working franchisees we have out there," said Subway spokesman Kevin Kane, adding that Subway's latest campaign, the "$5 foot long," came from Miami franchisee Stuart Frankel. "Some of our best initiatives have come from them."

Messages left with Entrepreneur seeking comment were not returned. Doctor's Associates Inc., Subway's privately held franchisor, employs about 600 people at its headquarters at 325 Bic Drive, Milford, and has regional offices in Amsterdam, the Netherlands; Beirut, Lebanon; Brisbane, Australia; Miami and Singapore. The franchisor, which also is referred to as DAI, got its name because Buck was a scientist with a doctoral degree, and DeLuca had aspirations of becoming a doctor. DeLuca began the business when he was 17 with a $1,000 loan from Buck, his family friend and partner, who suggested opening a sandwich shop to pay for college. In addition to being a boon to the city's economy, Subway also is a staunch supporter of local events, Richetelli said.

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