Chavana Spa forays into India with Four Points by Sheraton property Navi Mumbai

19th February 2010: Thailand-based Mandara Spa Asia Limited (MSAL) has forayed into the Indian market by launching its spa brand Chavana Spa through Four Points by Sheraton, Navi Mumbai. In October 2009, MSAL had launched the spa brand to cater to the mid-market and four-star hotel segment. The facility in Navi Mumbai marks the first establishment of an international spa brand in Asia. MSAL has entered into a franchise-management under a revenue sharing model agreement for the spa facility in the hotel. The hotel’s spa facility will offer Balinese therapies with traditional Balinese massages along with Indian head massages, Asian foot massages, purity facials and head and foot massages. The hotel has four treatment rooms and treatment costs range from Rs 1,400 to Rs 6,500.

About 85 per cent of the hotel’s in-house guests are inbound travellers who are likely to be the prime clientele for the spa facility. Besides its in-house guests, the hotel plans to direct its marketing efforts to the local market for this facility. It will focus on advertising and developing collaterals to educate and inform the local market about the offering.

Read More