State govts offer wellness infrastructure to Birla Kerala Baidyashala Franchise

CHENNAI: State governments like Rajasthan, Maharashtra and Madhya Pradesh are wooing Birla Kerala Vaidyashala (BKV), a joint venture promoted by the Rs 3,000-crore Yash Birla group and Kerala Vaidyashala, to set up ayurvedic spas and wellness-related ventures in their states. 

BKV seeks to use the infrastructure support provided by the states to push its ayurvedic venture, through various formats, including franchising route, tying up with hospitals and hotelchains. It has tie-ups with Apollo Hospitals in two of its hospitals. Though it is yet to formalise any pact with a state government, Jaipur, Jodhpur, Jaisalmer and Kota are the key locations, where it is intending to firm up its footprints initially, BKV MD Harshajeet Kuroop told reporters here on Thursday. 

All these state governments are willing to allot an area of five to eight acres for BKV to establish ayurvedic spas. On the overseas front, BKV plans to set up shops in Colombo, Malaysia, Singapore and Australia before March. It is targeting a turnover of around Rs 80 crore in two years. BKV is also scouting for acquisitions and is close to signing up a deal soon. 

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