Lilliput mulls franchise route to foray into emerging markets
Kidswear brand Lilliput is targeting emerging markets outside India which have an eye for affordable fashion, reports Business Line.
Lilliput Kidswear Franchise, which has 225 exclusive brand outlets in India, is also present overseas across 30 stores in West Asia, Gulf, Egypt and China. The company is now eyeing the markets of Vietnam, Tunisia and Greece, and is already in talks to set up exclusive stores in the “next six-seven months” in these countries through the franchise route, the report added. The Lilliput Franchise will expand globally, one of them few brands embarking on a global expansion.
“Currently, our overseas business (which is two years old) is on a learning curve. Overseas contribution to our sales is now small and major growth will continue to come from India… but there is growing potential in these emerging markets, which have a high demand for affordable brands with an international product portfolio,” quoted Sanjeev Narula, managing director, Lilliput Kidswear Franchise, which operates in the “affordable” category retailing apparel, shoes and accessories for children between 0 and 12 years, in the report.
The slowdown did see sales dipping a bit in India. However, kidswear unlike adults apparel is a “compulsive” buy, said Narula. “With children outgrowing clothes every six months and needing to change clothes at least two-three times a day, the category has huge growth potential. Even with the slowdown, parents could not cut down on kids' clothes,” Narula added.
Lilliput Kidswear Franchise, which has 225 exclusive brand outlets in India, is also present overseas across 30 stores in West Asia, Gulf, Egypt and China. The company is now eyeing the markets of Vietnam, Tunisia and Greece, and is already in talks to set up exclusive stores in the “next six-seven months” in these countries through the franchise route, the report added. The Lilliput Franchise will expand globally, one of them few brands embarking on a global expansion.
“Currently, our overseas business (which is two years old) is on a learning curve. Overseas contribution to our sales is now small and major growth will continue to come from India… but there is growing potential in these emerging markets, which have a high demand for affordable brands with an international product portfolio,” quoted Sanjeev Narula, managing director, Lilliput Kidswear Franchise, which operates in the “affordable” category retailing apparel, shoes and accessories for children between 0 and 12 years, in the report.
The slowdown did see sales dipping a bit in India. However, kidswear unlike adults apparel is a “compulsive” buy, said Narula. “With children outgrowing clothes every six months and needing to change clothes at least two-three times a day, the category has huge growth potential. Even with the slowdown, parents could not cut down on kids' clothes,” Narula added.
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