Wednesday, December 09, 2009

Aspasia Group to open more organic restaurants via franchising








Aspasia Group, the Premium Boutique Hotel is planning to open 40 more organic restaurants across Karnataka in the next two years. The group supports two restaurant brands; ’Modak’ and ’Tulasi’ and out of the 40 restaurants, 20 will be Modak restaurants and 20 will be under Tulasi brand. These 40 restaurants would be a mix of group-owned and franchise-operated ones. Modak restaurant is positioned as a mid-ranges restaurant while Tulsi comes under ’Darshini’ which is a fast food category.



As told to Neha Purohit at Way2Franchise.com, “There is a need in today's market for hotels where the business traveler can continue to receive the 5 star luxuries he's used to, but minus the discomfort of 5 star prices,” said founder and owner, Bangalore Urban Spaces Pvt. Ltd, Satish Bangalore. He also said that the company has plans to start high-end organic restaurants under the brand name "H3O", with four such outlets in the second half of next year. However, he admitted that he has less affinity for the premium (high-end) category.



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