JIP earmarks Rs 200 crore to develop Chili’s Restaurant Franchise in India over five years

Starts operation of the first The Great Kabab Factory outlet in Mumbai

JIP Fashion and Restaurants Pvt Ltd, the Indian arm of Bahrain-based Jawad Business Group (JBG), plans to invest Rs 200 crore in India to develop the restaurant franchise Chili’s over the next five years. The company, which has franchise rights for the US-based restaurant brand Chili’s in South and West India plans to build a portfolio of 15 restaurants over the next five years. It presently has one restaurant located in Bengaluru and recently started operations in a 140 cover restaurant in Mumbai.

The company will adopt ‘multiple restaurants per city’ format to grow the brand. Currently, the primary focus is to launch the brand in Hyderabad and Pune and develop more outlets in Bengaluru and Mumbai. The restaurant in Hyderabad will be located at Inorbit Mall and is presently under construction, informed Rakesh Gadoo, Business Head - Restaurants, Jawad Business Group. Post establishment of the brand in the metro cities, it will consider locations in the Tier II and Tier III cities. “Mumbai itself can accommodate four to five Chili’s outlets. We will consider the demographics of each city before multiplying the brand,” Gadoo added. The company is scouting for opportunities in both high street and mall locations for the same, concentrating on office complexes and a sizeable residential catchment area around the outlets to provide them with good footfalls.

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