New budget hotel brand for Middle East 

Middle East hotel brand Layia Hospitality is set to roll out a budget hotel chain called Day & Night Hotels, Travel Daily UK can reveal. The Dubai-based firm has already signed an agreement with CAPM Investment PrivJSC to roll out five of the three-star properties in Abu Dhabi over the next five years. Layia Hospitality CEO Daniel Hajjar said the firm was currently seeking investors to roll out properties across the Middle East, with the expectation of opening 12-15 Day & Night Hotels in the next seven to eight year. “We are already talking to a company about opening a property in the Jadaf area of Dubai,” said Hajjar. 

“We are also looking at Saudi Araiba, Kuwait, Egypt and Syria.” Hajjar said the three-star concept would adhere to five-star standards in terms of the quality of beds, fixtures and fittings. “We won’t be stingy regarding the size of the room – it will be around 25m² to 32m²,” he said. “Plus we’ll have good-sized work stations, good showers and ergonomic chairs.” The target market, he added, was young trendy executives in the 25 to 40 age bracket who wanted to “come into the room and plug in their iPods”. 

Read More