Thursday, January 21, 2010


Jubilant to focus on new channels for Domino's brand


Jubilant Foodworks, the sole franchise for Domino's Pizza in India, plans to create distribution channels at airports and railway stations and also roll-out its system for taking orders online. The company will also invest a part of the proceeds from its initial public offer (IPO) for repayment of debts, besides undertaking expansion by opening 65-70 new outlets in the next fiscal.

"We are in discussions with various concerned bodies for opening networks at airports and railway stations. We are keen to tap all the potential markets," said Ajay Kaul, chief executive officer, Jubilant Foodworks.

Kaul said the company will roll-out its web-ordering system nationally, adding the company is also working on creating a platform for using mobile technology to advance the home delivery business.

"All our outlets in Bangalore have web-ordering system and obviously it will soon lead to a national launch. Work is also on to create a back-end for mobile technology," said Kaul.

Meanwhile, the initial public offering of Jubilant Foodworks got fully subscribed on second day of the issue on Tuesday.

The issue received bids for over 2.13 crore shares (1.09 times) against 1.96 crore shares on offer for public, as per the latest data available with the National Stock Exchange. 

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