Forest Secret Malaysia to spread wings overseas

31st January 2010: 

Forest'Secret, a herbal-based wellness and beauty brand developed and managed by Forest'Secret Sdn Bhd, will score a first when it spreads its wings to Middle East, China and Hong Kong this year. 

The company is optimistic its foray into the international market will be a productive venture as it will introduce and heighten awareness of Malaysian herbal-based products.

Forest’Secret Sdn Bhd, a wholly-owned subsidiary of Malaysia International Franchise Sdn Bhd (MyFranchise), uses only local herbs in its range of products. 

"As for China, we are looking at dividing the distribution to two regions. We have identified a dealer in China so far and recently participated in a trade show along with them in China.

"Talks are going on to determine single or multiple dealership. We are thinking of using the same party for distribution in the Hong Kong market," said chairman of MyFranchise Datuk Ahmad Shalimin Ahmad Shafie in an e

xclusive interview.

He said the company had interested parties from Middle East who have come forward for negotiations. 

"We are planning to tap the market in Jeddah and Abu Dhabi as we believe there are openings for herbal-based products," he said. 

Currently, the company, with 10 outlets, aims to invest RM2 million to open another six to eight outlets by year-end. There are several other Indian companies in the health and beauty space. 

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