Lite Bite intends to become Rs 500 crore brand by 2015

Feb 15, 2010: Lite Bite Foods, promoted by Amit Burman, vice chairman of FMCG major Dabur India, in his individual capacity, is aiming to become a Rs 500-crore food company by 2015. The company operates a bunch of eatery brands including Subway, Fresco, Asia 7, Punjab Grill, Baker Street and Pino's Pasta Pizza.

"The company is in the process of investing Rs 120 crore in next five years and is planning to open 250 eateries that would include its quick service restaurant (QSR) brands and casual dining restaurants over the next five years," Burman said while announcing the launch of Gautemala-based QSR brand, Pollo Campero, known for its fried chicken menu. 

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Lite Bite Foods to open Asia7 & Punjab Grill in Mumbai

New Delhi-based food court and restaurant chain, Lite Bite Foods (LBF) will open two of its fine dine restaurants, Asia7 and Punjab Grill at Palladium Mall in Lower Parel, Mumbai by the end of December this year. These restaurants will have 80 to 100 covers with an Average Per Cover (APC) between Rs 550 and Rs 600.

Asia7 will be a pan Asian restaurant and Punjab Grill will be a designer Indian cuisine restaurant. LBF has its outlets in Chandigarh, Gurgaon, Jaipur, Mumbai and Chennai and there are plans to foray into Pune, Bengaluru and Hyderabad.

Tejpavan Singh Gandhok, co-promoter & CEO, LBF said, “F&B services in India are unorganised. We aim to establish the company as a professional brand with customised and specialised F&B services across the country in order to meet the rapidly growing needs of organised real estate developments. We are open to establish our outlets in star category hotels.”

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Lite Bite Foods eyes 45 stores in three years

Lite Bite Foods, a quick service food chain, has earmarked Rs 100 crore to open around 45 stores in the next three years across the country. Promoted by Dabur vice-chairman Amit Burman, Lite Bite Foods currently has 40 stores and plans to add 10 outlets by this fiscal-end. “We have invested about Rs 40 crore and we will be investing around Rs 100 crore in the next 3 years,” said Amit Burman, chairman, Lite Bite Foods. 

Burman said the company has doubled the number of outlets in 2008, while its sales have increased three-fold last year. “Growth has been tremendous as we have doubled the amount of outlets and our sales turnover has grown by 3 times in the last year. The growth in the industry is around 25 per cent,” said Burman. 

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