Wednesday, March 17, 2010


India Franchisee-Entrepreneur Workshop held on 12th March 2010 
 
The wheels of justice turn very slowly in India, causing hardships to franchisees who can ill afford the cost of litigating in India’s Courts and sustain money, time and opportunity loss due to delaying tactics employed against them. Indian entrepreneurs are rather confused about franchise opportunities that exist. While some think a franchise opportunity is a business opportunity, others take it more like an investment or an opportunity to rent/lease out their real estate. Hence, it is essential to dispel such myths. 

Hemal Manek, Head – Network Development, Cartridge World South Asia, highlighted on the critical challenges in franchising in India and hence the need of such workshops for organized growth of franchising industry.
 
The India Franchisee Workshop aimed to explore and address Franchisee-StartUp Queries pertaining to Franchise Opportunities. Speaking at this event, Dhawal Shah, Founder, Maverick Franchise Ventures (MFV India) said that, 'Franchising in India is much lesser successful than the much touted 85 to 90% by the media, and one of the reasons is not having a holistic understanding of franchising, MFV India and Cartridge World is proud to organise such events and shall continue organising such events across India. After receiving a positive response in Mumbai, our next workshop is in Bengaluru and Hyderabad.' He made a brief presentation for the much successful and globally acclaimedIndia Franchise Rankings

According to Naveen Rakhecha, CEO, Cartridge World South Asia ' Franchising is not a business in itself, it is a way of doing business. He highlighted that franchising requires specific expertise and how franchise evaluation process helps both the franchisor & the franchisee ’. Highlighting the Industry facts, he indicated that in India, the printer cartridges market which is pegged at over Rs 3000 crores and is growing at over 30% Year on Year. Cartridge World is well positioned as ‘OEM quality at an affordable price’ service provider to make the most of the opportunity.
 
Cartridge World which is only 3 years old in India is ranked 1st in its category and 29th best franchise opportunity in India (Rating by Way2Franchise.com) & Ranked 27 of the Top 100 Global Franchises (Rating by Franchise Direct) The Brand has already won 7 prestigious awards in its 3 year of operations in India.

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