Showing posts with label Dominos. Show all posts
Showing posts with label Dominos. Show all posts

Thursday, December 03, 2009


Fitch affirms Jubilant FoodWorks' Bank loan ratings

Dec 1 - Fitch Ratings has today affirmed Jubilant FoodWorks Limited's (JFL, earlier Dominos Pizza India Limited (DPIL)) National Long-term rating of 'A-(ind)'. The Outlook is Stable. Simultaneously, the agency has affirmed the ratings on its bank loans as follows: - Term loans aggregating INR850m: 'A-(ind)'; and - Fund based working capital limits amounting to INR30m: 'A-(ind)'/'F2+(ind)'; The rating affirmation reflects JFL's established presence in India's organised pizza industry with the largest market share. JFL is Domino's Pizza Overseas Franchising's (DP Overseas) exclusive master franchisee in India since 1995. 

The ratings are underpinned by JFL's strong and expanding operational network across India, its track record of managing the pizza business, its efficient working capital management and its strong brand recall. The ratings are also supported by the stable demand for JFL's products and the continued growth in the food services industry. In September 2009, JFL renewed its master franchise from DP Overseas for the period till 2024. However, concerns continue to emerge from its reliance on a single source of revenue - the master franchise from DP Overseas, and increase in competition from other pizza players and quick service restaurants. JFL has an ambitious plan to expand its chain in the coming years, which exposes it to execution and cost overrun risks. Fitch also notes that JFL was a loss making enterprise until FY05, and the net accumulated losses at FYE09 were INR732.72m. JFL continued to grow in FY09 both in operational size as well as revenues. While the number of stores increased from 182 at FYE08 to 241 at FYE09, the revenues increased by 32.89% from INR2.1bn in FY08 to INR2.8bn in FY09. 


Same store sales grew by 5.98%; however, net income declined to INR73.03m in FY09 from INR85.5m a year earlier due to increased interest costs arising from debt funded capex. The company continued to maintain its operating margins (op. EBITDA/revenues) at around 12%, in line with the trend over the earlier three years. Significant improvement in financial leverage (Total adjusted debt/op. EBITDAR), and substantial improvement in profitability on a consistent basis, backed by significant same-store sales growth, will positively impact its ratings. However, a higher than anticipated debt-funded capex leading to deterioration of financial leverage to over 5x (measured by Total adjusted debt/op. EBITDAR), and inability to achieve growth in revenues as anticipated will negatively affect ratings. At FYE09, the company had a total balance sheet debt of INR824.45m.


Thursday, October 01, 2009

The Flipside of Social Media: YouTube prank forces Domino's Pizza franchise to close


You would have probably heard a lot of people extolling several benefits of Social Media Marketing, here is an example, of how a simple prank led to the downfall of a Dominos Franchisee. 


The owner of a North Carolina Domino's Pizza franchise that gained worldwide notoriety after two employees posted several gross videos on YouTube lost so much business because of the prank that he had to close up shop. The franchise in Conover, N.C., shut its doors last week, according to the local Hickory Daily Record. "My business was off 58 percent because of YouTube," owner Kevin Hendren told the paper.


Back on April 13, five video clips showing a Domino's Pizza employee performing unsavory acts with food showed up on YouTube. The videos, shot and posted by a second employee, became Internet sensations. Bloggers uncovered the identities of the employees, Kristy Hammonds, 31, and Michael Setzer, 32, who were arrested and charged with felony food tampering. Meanwhile, using social media tools, Domino's officials tried fighting the fire with fire by posting their own YouTube video denouncing the acts.