Booster Juice Master Franchisee opens second outlet in Delhi

Jus Booster Juice, which has been brought to India by Brand Calculus, a QSR franchise company and the master franchisee for the brand in the country, recently opened its second outlet in New Delhi at DLF Promenade Mall, Vasant Kunj. The 150 sq ft kiosk provides shoppers with smoothies made from 100 per cent natural ingredients such as pure juice, fruits, sorbets, probiotic yogurt and a choice of health enhancing herbal additives, ImagesFood has reported.

“Booster Juice has always focused on promoting healthy living habits. Delhi has proven to be an attractive market with a lot of health conscious people. We are happy to be expanding our footprint here. At the DLF promenade, we hope to refresh and energize every shopper,” quoted Anoop Sequeira, CEO, Brand Calculus in the report. 

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Booster Juice plans to have 40 outlets by 2010-end

22nd January 2010: Smoothie and juice bar chain ‘Jus’ Booster Juice has announced plans to open five more outlets by March 2010. The Canadian brand entered India through its master franchisee Brand Calculus and currently has nine outlets and further plans to have around 40 outlets pan-India by the end of 2010, ImagesFood has reported. “Booster Juice plans to extend its offering pan-India by opening five more outlets in next 45 days. By the end of the year, we plan to have around 40 Booster Juice outlets across the country,” quoted Anoop Sequeira, CEO, Brand Calculus in the report. 

According to the report, the company is planning to open two outlets in Hyderabad and one outlet each in Delhi, Chennai and Bangalore. It also has plans to extend to other metros including Mumbai in their second phase of expansion. Commenting on the investments, Sequeria said, “We are extending through two kinds of model in India. They are kiosks which are around 250 sq ft and standalone, which are sprawled over 750 sq ft. 

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