Ultimate Motors announces foray into India through Franchise partnership with 'The National Garage'
Ultimate Motors, one of the leading distributors of exotic and luxury sports cars in the GCC, has announced its foray into the Indian car market through a partnership with 'The National Garage' at the sidelines of the 'Dubai International Motor Show 2009', which opened on December 16, 2009. The move is in line with the distributor's aims to penetrate the potential-laden market, which is growing at the rate of 25 per cent per year according to latest research, as a more luxury car brands enter the country to leverage the increase in demand from the affluent population.
The acceleration in India's luxury car market is being driven by the shift in attitude, which is now focused on design, high-quality and ultimate performance, especially with the rise in the number of millionaires and high net worth individuals in India. In addition, the regional coverage of glamorous car rallies, exhibitions, Formula 1 and international motor shows in the country has stirred the country's passion for supercars that offer high-performance and control matched with extreme comfort.
Furthermore, the Indian Government's initiatives to lower interest rates and build better infrastructure, particularly good roads, are also positively affecting the demand for ultra-exclusive supercars in India.
"Given its rapidly growing economy and the increasing capacity of high net worth individuals to afford luxury supercars, we have identified India as an ideal market for these new automotive wonders from SSC, Zenvo Automotive and Arash Motor Company. We are also seeing encouraging support from the Indian Government, which fosters the growth of the luxury car market, such as policies on relaxation of equity regulations and the reduction of import tariffs on automobiles," said Nasser Al Hai, President, Ultimate Motors. "We have partnered with The National Garage in this expansion initiative to India, and by leveraging their presence in the local market, we are confident that this alliance will enable us to reach the most discerning car enthusiasts and buyers based in India."
Furthermore, the Indian Government's initiatives to lower interest rates and build better infrastructure, particularly good roads, are also positively affecting the demand for ultra-exclusive supercars in India.
"Given its rapidly growing economy and the increasing capacity of high net worth individuals to afford luxury supercars, we have identified India as an ideal market for these new automotive wonders from SSC, Zenvo Automotive and Arash Motor Company. We are also seeing encouraging support from the Indian Government, which fosters the growth of the luxury car market, such as policies on relaxation of equity regulations and the reduction of import tariffs on automobiles," said Nasser Al Hai, President, Ultimate Motors. "We have partnered with The National Garage in this expansion initiative to India, and by leveraging their presence in the local market, we are confident that this alliance will enable us to reach the most discerning car enthusiasts and buyers based in India."
Through this partnership, Ultimate Motors will introduce three new brands to the Indian market, including the world's fastest production car - the '2010 Ultimate Aero' by Shelby SuperCars (SSC), and two other supercars - the 'Arash AF-10' and the 'Zenvo ST1', which have all been tested to meet the ground clearance durability and fuel standards in the country. With a top speed of 439 km/h, the '2010 Ultimate Aero' sets the benchmark for supercars today producing 1,287 horsepower. Ultimate Motors will also bring to India the limited edition 'Arash AF-10', with only an estimated 25 cars to be manufactured per year; and ultra exclusive 'Zenvo ST1' - only 15 of which is expected to be produced for global distribution. 
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