Hungry for more, Subway Franchise embarks on expansion spree




The Subway Franchise serving, American made-to-order sandwiches and salads chain, plans to double its outlet count in Kolkata by next year-end to cater to



the city's growing appetite for health food. "In the next 12-14 months, we are targeting a 100% rise in store-count from seven at present to at least 15 by December 2010," Subway development partner for eastern India Rishi Bajoria says.



The chain which opened its first store in Kolkata at Woodburn Park in August 2005, has since grown steadily, adding a store each year with outlets at Salt Lake Sector V, New Alipore, Rashbehari connector and Mani Square. In the past three months though, there's been a spurt in activity with two stores being launched at South City and Bangur Avenue. In a few days, another will open at Forum, its eighth outlet in the city.



"The enthusiasm with which customers in Kolkata have embraced the footlongs and sandwiches is indicative of a shift to more healthy diet. Over the next year, we plan to fill the pockets that are currently not covered. These include Alipore, Park Street, Ganesh Chandra Avenue/Esplanade, New Market/Lindsay Street, Kankurgachi, Rashbehari/Lake Market and Ballygunge Phari/Syed Amir Ali Avenue," Bajoria said, adding that a second outlet was also on the cards at the Salt Lake IT hub since the outlet there had registered a 250% hike in sales since it opened three years ago.



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